Blog Archives

+ Names are often a -ve

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Naming News, Rotten Names, Sustainable Brand Names, Trademarks

Son of Nomen Est Omen

In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,

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Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail

It takes some spunk to name your company Splunk.

When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy

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Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

Who owns that consumer brand?

Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big

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Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site