In a world where our coffee machines talk to us and our refrigerators double as DJs, it’s no surprise that artificial intelligence (AI) has also tried to sneak its way into the glamorous world of Naming. Moreover, hold on to…
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Beyond Algorithms: Why AI Falls Short in the Naming Game
Tagged with: #branding, AI Naming, Creative Naming, naming consultants, naming ideation
Posted in AI, Branding, Consumer Goods
Posted in AI, Branding, Consumer Goods
+ Names are often a -ve
Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +. Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…
Son of Nomen Est Omen
In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,…
Tagged with: food naming, naming agency, naming ideation, trademarking
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
It takes some spunk to name your company Splunk.
When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy…
Tagged with: #scientificnaming, Creative Naming, naming agency, naming ideation, trademarking
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
Who owns that consumer brand?
Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big…
Tagged with: Creative Naming, food naming, naming ideation
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
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