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Premade Packaged Pizza Names

Posted on March 16, 2020 by Athol

How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names

Son of Nomen Est Omen

Posted on February 26, 2019 by Athol

In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,…

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Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail

Brand quiz answers

Posted on January 29, 2018 by Athol

(Disclaimer:  I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)…

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation

Who owns that consumer brand?

Posted on March 1, 2017 by Athol

Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big…

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Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks