Blog Archives

Son of Nomen Est Omen

In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,

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Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail

It takes some spunk to name your company Splunk.

When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy

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Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

How to select a naming agency.

How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1.    Big Company Full Service Agencies:  These

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Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site