Blog Archives

+ Names are often a -ve

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that

Tagged with: , , , , ,
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Naming News, Rotten Names, Sustainable Brand Names, Trademarks

Name of the Week – Hello Sunshine

Many years ago I started my first iteration of Name of the Week when I learned that search engines wanted fresh content regularly to maintain your SEO score. And this was long before blogging and social media existed, let alone

Tagged with:
Posted in Branding, Consumer Goods, Domain Names, Sustainable Brand Names, Trademarks