Blog Archives

Backwards Branding

Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks

Why Businesses Need Consultants

Businesses need consultants almost as much as they need employees. Consultants serve an important purpose. They use their skills, knowledge, and experience to provide specialized solutions in a wide variety of areas from human resources to digital marketing. Entrepreneurs typically

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Posted in Industrial Products Naming, International Naming, Naming Education, Uncategorized

The Top 10 Brighter Naming Differences

Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members

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Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names

+ Names are often a -ve

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Naming News, Rotten Names, Sustainable Brand Names, Trademarks

When your brand logo has a nickname

A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.

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Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation

Brand quiz answers

(Disclaimer:  I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation

How to select a naming agency.

How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1.    Big Company Full Service Agencies:  These

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Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site