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The Top 10 Brighter Naming Differences

Posted on October 19, 2021 by Athol

Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…

Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names

Brands that grew out of adversity

Posted on March 26, 2020 by Athol

As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…

Posted in Branding, Consumer Goods, Drinks, International Naming, Name Origins, Naming News, Strange Names, Trademarks

Corona beer branding nightmare. Our suggestion.

Posted on March 4, 2020 by Athol

Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…

Tagged with: #branding #beer names
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks

“‘Amish’? I thought you said ‘Hamish’…”

Posted on January 28, 2019 by Athol

In my previous post, I noted an example of a name that is so bad that it has a reverse psychology effect of leading people to think the product itself must be very good. My example was Hellman’s mayonnaise. Athol…

Posted in Branding, Drinks, Food Names, International Naming, Rotten Names, Strange Names

What a great name – Hint

Posted on October 15, 2018 by Athol

Sometimes you come across a name that is so simple and elegant you just have to ask why didn’t I think of that? And how the heck was the reg TM still available? And you won’t get a better example…

Tagged with: drinks
Posted in Branding, Consumer Goods, Drinks, Trademarks