Blog Archives

Rules for race horse names are rules for your product names

On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out

Posted in Branding, Consumer Goods, Industrial Products Naming, Naming Education, Sports Naming, Technology Names, Trademarks

Wyndham is a great resort brand

Recently Davis Love III won the Wyndham Championship Golf Tournament and I couldn’t but help how appropriate a sponsor a resort and hospitality company is for such an event. Especially since they own and manage so many resorts of their

Posted in Branding, Consumer Goods, Hospitality & Travel, Name Origins, Naming Education, Sports Naming, Trademarks

If it is not a Frisbee® it is a ???

For Father’s Day a few years ago, my college boys took me around Golden Gate Park in San Francisco on their favorite Frisbee Golf course. It was a lot cheaper than me taking them on a round of real golf

Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Sports Naming, Trademarks

GoPro has great name and matching taglines

The founder of GoPro was once quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the

Posted in Branding, Consumer Goods, Naming News, Sports Naming, Technology Names, Trademarks

New .club top level domain family starting to make sense

An executive from GoDaddy was recently quoted about how some of the new domain registrars were not doing a good job of promoting and supporting their unique and different top level domain rights. On the whole I agree with him

Posted in Branding, Consumer Goods, Domain Names, Naming Education, Naming News, Sports Naming

Enjoying the new Castrol Edge

I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually

Posted in Branding, Consumer Goods, Industrial Products Naming, Name Changes, Naming News, Sports Naming

Sochi is the name in the news this week

Unless you are living under a bush, the new name you will hear wherever you turn this week is Sochi, home to Russia’s Winter Olympic games. They could have just as easily called it the Krasnaya Polyana games, where all

Posted in Branding, Naming News, Public Site Naming, Sports Naming

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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