Blog Archives

Best Western – very disappointing brand identity makeover

It has been a few months since I made my long road cross country trip so I have had time to cool off and consider my position on the logo and image makeover of the Best Western chain of lodges.

Posted in Branding, Consumer Goods, Hospitality & Travel, Name Changes, Rotten Names, Uncategorized

Harbor Freight is a fine name for a tool company

It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Name Changes, Name Origins, Naming News, Trademarks

Google to learn Alphabet

After massive growth with a very young management team, it seams like they are going to stop Googling in preschool and go to kindergarten to learn their alphabet. Along the way they are sure to shake up some old notions,

Posted in Branding, Consumer Goods, Domain Names, Name Changes, Name Origins, Naming News, Technology Names, Trademarks

Where will names come from in 2015?

For 2015 many news magazines are predicting that the age of innovation is alive and well. For me that translates into lots more products, systems, solutions and start-up companies. All of which need a name. So how will the management

Posted in Branding, Domain Names, Name Changes, Name Origins, Naming News, Trademarks

Voya – A Voyeur to take you on the Voyage of life?

As a naming professional I know how hard it is to come up with new names. Especially short ones. So in that sense I applaud ING changing their name to Voya. Why it has to be so short and awkward

Posted in Branding, Consumer Goods, Name Changes, Name Origins, Naming News, Trademarks

Set of medical top level domains being released right now

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the

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Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks

Enjoying the new Castrol Edge

I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually

Posted in Branding, Consumer Goods, Industrial Products Naming, Name Changes, Naming News, Sports Naming

See how pronunciation changes when you spell it Flo Rida.

Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this

Posted in Branding, Famous Quotes, Name Changes, Name Origins, Naming News, People Names, Strange Names, Trademarks

New airline names fly in all directions

There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see

Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Technology Names, Trademarks

EU Trademarks database gets a too friendly makeover

When we do naming projects, we often tell clients we will also check EU trademarks. But some with finicky lawyers still add, can we please check the OHIM database. Of course, these are one and the same and like so

Posted in Branding, Name Changes, Naming News, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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