Name of the Week – Mail Chimp

Naming software and servicesFor a long time I have wondered how Mail Chimp grew so big so quickly, despite some formidable competitors like Constant Contact, Vertical Response or emailforce.io. The more I looked at it the more it seemed to me they did nothing different, except perhaps a more intense focus on direct mail campaigns rather than also doing list  management.

But that wasn’t enough – so I concluded it was their catchy name that had caught so many people’s attention.  Certainly it cut through the noise of the boring descriptive names and brought a smile to the faces of all who bothered to think about the name.

Ironically Mail Chimp themselves have been trying to change their image, without actually changing their name (except now it is one word).  So the chimp icon has a different expression on his face which only employees can tell you about, and the rest of the graphics shows hand drawn birds in flight or opening mail or … Pity they didn’t use flying chimps instead, or are they working their way towards being MailBird? Sorry no. Mailbird.com already has over 100K users.

Well I still think Mail Chimp is a 3 star name, even if it is starting to box them in a corner. But I bet most of their loyal customers don’t even bother to think that they are so much more than the mail part of their name. And why shouldn’t we have names that bring a smile to our faces, even at work?

Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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