As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…
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A Virus by any other name ….
Tagged with: virus drug naming
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Brands that grew out of adversity
As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…
Posted in Branding, Consumer Goods, Drinks, International Naming, Name Origins, Naming News, Strange Names, Trademarks
This is not the way to create lasting branding prestige!
Hotix(TM) or Hiitox or maybe even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would…
When one letter is sufficient in compound names
Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology…
Confusing drug names are alarming!
Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam instead of Clonazepam. Thankfully, I was still with the patient and jumped…
ibotta – What an awful name for a shopping app
Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial. Wow. Launching a new consumer shopping…
French Bee instead of French Blue – except in logo
While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing along nicely amongst happy travellers. They really are flying higher…
A Tribute to James Burke
Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how…
Tagged with: #branding, #naming, #productnaming
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
“‘Amish’? I thought you said ‘Hamish’…”
In my previous post, I noted an example of a name that is so bad that it has a reverse psychology effect of leading people to think the product itself must be very good. My example was Hellman’s mayonnaise. Athol…
Name of the Week – Mail Chimp
For a long time I have wondered how Mail Chimp grew so big so quickly, despite some formidable competitors like Constant Contact, Vertical Response or emailforce.io. The more I looked at it the more it seemed to me they did…
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