Cadillac’s new EV family – including the Lyriq, Vistiq, Optiq, and the ultra-luxury Celestiq – offers a compelling case study in strategic branding. The IQ of Branding: What We Can Learn from Cadillac’s New Naming Architecture In the high-stakes world…
Blog Archives
Why all those nameless NBI (Nothing But Initials) banks?
Don’t banks get the fact that they are dealing with consumers? Real people with feelings and emotions who want to have a warm and trusting relationship with their banks? Which means an entity with a name they can embrace and…
Who Owns the Name and Trademark CoPilot?
Normally when I am asked questions like this, my first point of reference is the Federal Trademark of the country in question, or the International Trademark Directory for large international companies. However, in this case, I was immediately overwhelmed by…
Tagged with: #branding, #scientificnaming, trademarking
Posted in AI, Branding, Technology Names, Trademarks
Posted in AI, Branding, Technology Names, Trademarks
The Nvidia Narrative: How a Brand Redefined Graphics
Introduction: The Powerhouse Behind the Pixels In the world of cutting-edge technology, few names resonate as powerfully as Nvidia. Known for revolutionizing the graphics processing unit (GPU) market, Nvidia’s journey from a fledgling startup to a dominant force in the…
Cracking the Code: Unveiling the Story Behind Chat-GPT
Chat-GPT. A name that hums with a futuristic energy, hinting at both conversation and cutting-edge technology. But for those in the naming trenches, it represents something far more intriguing: a testament to the meticulous craft of creating a name that…
Posted in AI, Branding, Domain Names, Name Origins, Software Product Naming, Technology Names, Trademarks
Backwards Branding
Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that…
Tagged with: #branding, #naming, Creative Naming, naming agency, naming consultants, Naming resources, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
A slogan inspires and focuses the team
As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have…
Tagged with: #branding, Creative Naming, Naming resources
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
Metaverse is a great move for Zuckerberg
Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after…
Tagged with: #branding, #naming, character naming, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
The Top 10 Brighter Naming Differences
Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
The 2 most important factors when naming a product or service
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
Tagged with: cost of naming consultant, Creative Naming, naming agency, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
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