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The Cadillac Playbook: A Masterclass in Naming

Posted on January 5, 2026 by Athol

Cadillac’s new EV family – including the Lyriq, Vistiq, Optiq, and the ultra-luxury Celestiq – offers a compelling case study in strategic branding. The IQ of Branding: What We Can Learn from Cadillac’s New Naming Architecture In the high-stakes world…

 
             
            Brand insider articles from an experienced marketing team.           
          
           
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The Cadillac Playbook: A Masterclass in Naming

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