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Backwards Branding

Posted on January 21, 2023 by Athol

Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that…

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks

A slogan inspires and focuses the team

Posted on December 25, 2022 by Athol

As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have…

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Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks

The Top 10 Brighter Naming Differences

Posted on October 19, 2021 by Athol

Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…

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Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names

The 2 most important factors when naming a product or service

Posted on October 12, 2021 by Athol

If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…

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Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks

Brand quiz answers

Posted on January 29, 2018 by Athol

(Disclaimer:  I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)…

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation

Naming Disaster on Inc 500 List

Posted on September 10, 2014 by Athol

Finding your company on the Inc 500 list of fastest growing small businesses must be exciting. Well at least until you notice that there is another company, in the same category, with the same name as you, in a neighboring…

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Posted in Branding, Domain Names, Naming Education, Naming News, Trademarks

Where have all the vowels gone?

Posted on July 28, 2014 by Athol

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it…

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Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks