Blog Archives

Son of Nomen Est Omen

In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,

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Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail

When your brand logo has a nickname

A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.

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Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation

An “-ify” Proposition

Things began, as they often do, with an e-mail from Athol: “With Spotify near an IPO, why don’t we look at other names using the –ify suffix?” I’m back from the Interwebs with three categories for these names: the Useful,

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Posted in Branding, Consumer Goods, Retail

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site