Blog Archives

Of Country and Crackers

California – July 30, 2020. I don’t usually lead off with a dateline, but stay with me… Around this time of year, I’m reminded of several things, one of which was a conversation I had with one of my young

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Posted in Branding, Consumer Goods, Famous Quotes, Food Names, Name Origins, Retail, Trademarks

When Good English is Bad English

While recently walking in the ultra ritzy Ocean Ave, Carmel, California  I saw this sign on a gateway. Yes, I always notice strange and interesting names even on a mini vacation day. What I especially like is when they are

Posted in Consumer Goods, Famous Quotes, Hospitality & Travel, Naming News, Public Site Naming, Strange Names

See how pronunciation changes when you spell it Flo Rida.

Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this

Posted in Branding, Famous Quotes, Name Changes, Name Origins, Naming News, People Names, Strange Names, Trademarks

Great Quote of the Day

One of the small items we have lost (hopefully only temporarily) in our website upgrade is the small text footer we had to post famous quotes that somehow tied to the content on that page or story. In the interim,

Posted in Famous Quotes, Wine Names

Hello World of Namers and Naming

This blog is specific to matters, customers and events that affect Brighter Naming in one way or another. We love your stories, feedback, questions and comments so please keep them coming.   And for those of you who love the

Posted in Domain Names, Famous Quotes, Naming News, Naming Resources

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site