Blog Archives

Of Country and Crackers

California – July 30, 2020. I don’t usually lead off with a dateline, but stay with me… Around this time of year, I’m reminded of several things, one of which was a conversation I had with one of my young

Tagged with: ,
Posted in Branding, Consumer Goods, Famous Quotes, Food Names, Name Origins, Retail, Trademarks

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site