Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…
Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…
From high tech to consumer naming many people need help with their naming problems for cool products
Yesterday I learned a great way to help position and brand a small local business. Not often a plumbing company can teach this old namiac such a trick – but look closely at this picture of All Star Plumbing’s old…
We have been recognized by the industry for our naming prowess on three separate occasions in 2021. Firstly, Athol was consulted and quoted in a Crunchbase article on naming trends. Secondly, we were voted on the top branding agencies in…
And How You Can Become That Leader A great brand is more than just a distinguishable design—it’s a strategy that makes your company stand out. Case in point: successful business brands are able to establish their credibility, connect with the…
Businesses need consultants almost as much as they need employees. Consultants serve an important purpose. They use their skills, knowledge, and experience to provide specialized solutions in a wide variety of areas from human resources to digital marketing. Entrepreneurs typically…
It has been a few months since I made my long road cross country trip so I have had time to cool off and consider my position on the logo and image makeover of the Best Western chain of lodges.…
Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…
Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,…
In the sea of content that is the Internet, bloggers are constantly looking for the edge that will distinguish their work. Title writing is an unappreciated, undervalued skill in the modern marketplace. Without a compelling title, great content often floats…