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Taking a naming seat in the consumer realm

Posted on September 5, 2022 by Athol

From high tech to consumer naming many people need help with their naming problems for cool products

Great Naming/Branding trick for local businesses

Posted on March 16, 2022 by Athol

Yesterday I learned a great way to help position and brand a small local business. Not often a plumbing company can teach this old namiac such a trick – but look closely at this picture of All Star Plumbing’s old…

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Our agency recognition in 2021

Posted on January 29, 2022 by Athol

We have been recognized by the industry for our naming prowess on three separate occasions in 2021. Firstly, Athol was consulted and quoted in a Crunchbase article on naming trends. Secondly, we were voted on the top branding agencies in…

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Why Great Branding Relies on Great Leadership

Posted on December 20, 2021 by Athol

And How You Can Become That Leader A great brand is more than just a distinguishable design—it’s a strategy that makes your company stand out. Case in point: successful business brands are able to establish their credibility, connect with the…

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Why Businesses Need Consultants

Posted on December 13, 2021 by Athol

Businesses need consultants almost as much as they need employees. Consultants serve an important purpose. They use their skills, knowledge, and experience to provide specialized solutions in a wide variety of areas from human resources to digital marketing. Entrepreneurs typically…

Best Western – very disappointing brand identity makeover

Posted on October 3, 2018 by Athol

It has been a few months since I made my long road cross country trip so I have had time to cool off and consider my position on the logo and image makeover of the Best Western chain of lodges.…

Brighter Naming anointed as a leading SMB naming firm

Posted on April 14, 2015 by Athol

Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…

New .Partners domain should be fun

Posted on June 11, 2014 by Athol

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,…

The Name Game: Searchable, Clickable Titles

Posted on January 24, 2014 by Athol

In the sea of content that is the Internet, bloggers are constantly looking for the edge that will distinguish their work. Title writing is an unappreciated, undervalued skill in the modern marketplace. Without a compelling title, great content often floats…

All the older news

Posted on June 3, 2012 by Athol — No Comments ↓

Here is a summary of the old news column before this website was redesigned: April 2012 Lustros Inc goes live on US Stock Exchanges. Major investor in new large Chilean copper deposits. Ticker symbol is LSLD. See Lustros.com. January 2010…

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