Why Businesses Need Consultants

Naming consulting help branding agency

Businesses need consultants almost as much as they need employees. Consultants serve an important purpose. They use their skills, knowledge, and experience to provide specialized solutions in a wide variety of areas from human resources to digital marketing. Entrepreneurs typically engage consultants when they need advice, in times of crisis or when they need some positive change in their business. 

Consultants can be self-employed or working for consultancy firms. They charge depending on the solutions they provide and their level of expertise. Before investing, weigh the costs and benefits to determine whether hiring a consultant provides value for your business.

Let Brighter Naming help you make an informed decision.

Compelling reasons for hiring a consultant

The first thing to consider before hiring a consultant is the nature of the problem. You should only hire a consultant if your internal resources are unable to solve the problem. The consultant should be able to offer expertise, skills, or talents that do not exist internally.

The reasons that may compel a business to hire a consultant include:

  • Bring in a fresh perspective: Consultants offer out-of-the-box ideas and solutions to problems. They have the outsider perspective lacking in your employees and they can examine problems from unique angles and offer unique solutions
  • Fill a gap: Consultants can serve as short-term employees to fill gaps created by employees who have left. They provide a service for the required time and leave. This can be more cost-effective than recruiting a full-time employee.
  • Deliver training: Consultants are often leading experts in their field. The knowledge and experience that can benefit your employees. You can hire a consultant to provide training in a particular area.
  • Foster change: When you need your business to take a new direction, hiring a consultant can help you affect change swiftly and ruthlessly. Unpopular changes such as cost-cutting measures are impacted by consultants.
  • Objectivity: Unlike existing employees, consultants are not influenced by the politics of the workplace. They offer objective viewpoints without being burdened by the reactions of other people in the organization.

Types of consultants

Consultants come in many forms. They are experts in different areas in which they cover various roles. The major areas include:


Management consultants are commonly known as organizational or business advisors. Their job covers elements involving the management sector including company organization and implemented strategies. The main roles they play within a business include:

  • Supply chain management
  • Information technology (IT)
  • Human resources
  • Marketing
  • Creating business strategies

Financial advisory

Financial advisory consultants tackle roles within the analytical and financial capabilities of a business.  They offer a broad range of financial advice. For example, you can work with a financial consultant when choosing or changing your business entity. You will not have to learn the rules and regulations of setting up a Limited Liability Company (LLC) in your state. A formation service like ZenBusiness can help you start your own LLC in California online so you avoid hefty attorney fees.         

Financial advisory consultants can also take on the roles of:

Risk and compliance consultant

Businesses have to adhere to rules and regulations within their specific industry. These include ethical practices, company standards, and business place laws. Risk and compliance consultants help businesses create compliance policies that protect them from possible brand diminishing issues. They work closely with senior management to determine issues that could arise and implement standard policy.

Naming consultant

Whether you’re naming your startup or your brand architecture, the process can have a number of in’s and out’s so it’s worth hiring an expert to make sure nothing gets overlooked. After all, you’ve already invested so much in your business; don’t skimp on something this important.

To stay competitive in the cutthroat world of business, entrepreneurs have to utilize all the resources that are available to them. Consultants cover the needs that are important in the day and background operations. Each consultant has a set of impactful skills that help a business run efficiently.

Brighter Naming is a full-service professional brand naming agency serving the western world, Japan and China from Silicon Valley, California, at the southern end of the San Francisco Bay Area. Contact us today to learn more!

Marissa Perez


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