While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing along nicely amongst happy travellers. They really are flying higher…
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Son of Nomen Est Omen
In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,…
Tagged with: food naming, naming agency, naming ideation, trademarking
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
When your brand logo has a nickname
A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.…
Tagged with: Creative Naming, naming consultants, trademarking, Transportation
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation
An “-ify” Proposition
Things began, as they often do, with an e-mail from Athol: “With Spotify near an IPO, why don’t we look at other names using the –ify suffix?” I’m back from the Interwebs with three categories for these names: the Useful,…
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
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