Google to learn Alphabet

Alphabet Logo for new googleAfter massive growth with a very young management team, it seams like they are going to stop Googling in preschool and go to kindergarten to learn their alphabet.

Along the way they are sure to shake up some old notions, starting with the need to have your company name match a .com domain name. Their new holding umbrella company can be found at!  Wow, not even one of their own domain family names (Google owns many new gTLD’s through their Charleston Road Registry Inc. subsidiary).

So who owns and what are they going to do with the unwanted extra traffic?  Would you believe BMW! Yes, the German expensive cars company.

P.S.  I might have to revise my earlier comments about why .xyz domains would never be hot!


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Posted in Branding, Consumer Goods, Domain Names, Name Changes, Name Origins, Naming News, Technology Names, Trademarks