Along the way they are sure to shake up some old notions, starting with the need to have your company name match a .com domain name. Their new holding umbrella company can be found at alpha.xyz! Wow, not even one of their own domain family names (Google owns many new gTLD’s through their Charleston Road Registry Inc. subsidiary).
So who owns Alphabet.com and what are they going to do with the unwanted extra traffic? Would you believe BMW! Yes, the German expensive cars company.
P.S. I might have to revise my earlier comments about why .xyz domains would never be hot!
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