Blog Archives

See how pronunciation changes when you spell it Flo Rida.

Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this

Posted in Branding, Famous Quotes, Name Changes, Name Origins, Naming News, People Names, Strange Names, Trademarks

New airline names fly in all directions

There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see

Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Technology Names, Trademarks

EU Trademarks database gets a too friendly makeover

When we do naming projects, we often tell clients we will also check EU trademarks. But some with finicky lawyers still add, can we please check the OHIM database. Of course, these are one and the same and like so

Posted in Branding, Name Changes, Naming News, Trademarks

Force Field Energy celebrates new name and brand on Wall St.

Two days before Xmas, Force Field Energy was invited to ring the opening bell on the Nasdaq stock exchange as they ushered in their new name and logo. We were so honored to play a part in both of these

Posted in Branding, Domain Names, Name Changes, Naming News, Trademarks

Xbox One – Strange Name for 3rd Iteration

Just as well that XBox has been a successful gaming platform from Microsoft, because it sure has suffered more naming travails than usual – and travails are usual at Microsoft. First it had no name, as rumors of its impending

Posted in Branding, Name Changes, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

How Not to Name Your New Consulting Business

A year or two ago the Wall Street Journal wrote a good article on why you do not want to name your consulting business Bob Johnson Inc, even if your name is Bob Johnson. They based a lot of their

Posted in Branding, Domain Names, Name Changes, Name Origins, Naming News, People Names, Trademarks

49ers to wear denim!

Now that it is final that the San Francisco 49ers football team has sold the naming rights to Levi Strauss, I can’t but wonder what else Levi’s will do to get their $10 million a year money’s worth. No, the

Posted in Branding, Name Changes, Naming News, Public Site Naming, Trademarks

Wavii becomes a Google company

Some clients, and other agencies, are surprised that Brighter Naming will still find a way to work with very small startups.  And today we have a new example of why we do this as Wavii officially announced that they have

Posted in Name Changes, Name Origins, Naming News, Technology Names, Trademarks

Indian place names for L.A. area too – finally

In most of the USA, there are remnants and history from the native indian tribes that first populated the lands. Some have even become famous names like Yosemite and Shenandoah and Mojave. It seems to me though that the big

Posted in Branding, Name Changes, Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names

Battle of the bad names – More suggestions

In a recent Domain Wire posting there was an eloquent article about the bad names legal battle. I couldn’t agree more with the comments there, so I am just adding to it. Firstly, see these two logos and try tell

Posted in Branding, Domain Names, Name Changes, Naming Education, Naming News, Strange Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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