Blog Archives

Set of medical top level domains being released right now

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the

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Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks

Enjoying the new Castrol Edge

I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually

Posted in Branding, Consumer Goods, Industrial Products Naming, Name Changes, Naming News, Sports Naming

See how pronunciation changes when you spell it Flo Rida.

Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this

Posted in Branding, Famous Quotes, Name Changes, Name Origins, Naming News, People Names, Strange Names, Trademarks

New airline names fly in all directions

There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see

Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Technology Names, Trademarks

EU Trademarks database gets a too friendly makeover

When we do naming projects, we often tell clients we will also check EU trademarks. But some with finicky lawyers still add, can we please check the OHIM database. Of course, these are one and the same and like so

Posted in Branding, Name Changes, Naming News, Trademarks

Force Field Energy celebrates new name and brand on Wall St.

Two days before Xmas, Force Field Energy was invited to ring the opening bell on the Nasdaq stock exchange as they ushered in their new name and logo. We were so honored to play a part in both of these

Posted in Branding, Domain Names, Name Changes, Naming News, Trademarks

Xbox One – Strange Name for 3rd Iteration

Just as well that XBox has been a successful gaming platform from Microsoft, because it sure has suffered more naming travails than usual – and travails are usual at Microsoft. First it had no name, as rumors of its impending

Posted in Branding, Name Changes, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

How Not to Name Your New Consulting Business

A year or two ago the Wall Street Journal wrote a good article on why you do not want to name your consulting business Bob Johnson Inc, even if your name is Bob Johnson. They based a lot of their

Posted in Branding, Domain Names, Name Changes, Name Origins, Naming News, People Names, Trademarks

49ers to wear denim!

Now that it is final that the San Francisco 49ers football team has sold the naming rights to Levi Strauss, I can’t but wonder what else Levi’s will do to get their $10 million a year money’s worth. No, the

Posted in Branding, Name Changes, Naming News, Public Site Naming, Trademarks

Wavii becomes a Google company

Some clients, and other agencies, are surprised that Brighter Naming will still find a way to work with very small startups.  And today we have a new example of why we do this as Wavii officially announced that they have

Posted in Name Changes, Name Origins, Naming News, Technology Names, Trademarks

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site