It takes some spunk to name your company Splunk.

When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy company. But what a great name to cut through the noise of so many other players in this software technology space.  And I don’t even have to come up with a list of companies to compare it with as they provide a list of their partners. Now you can see what a boring list of names most big data providers are just by reviewing this partial list of their worldwide partners

• A3sec
  • Accel Systems & Technologies
  • Aegin
  • Apius Technologies
  • August Schell Enterprises
  • Blackwood Associates
  • Blue Turtle
  • CDW
  • Clearshark
  • Comparex Turkey
  • Concanon
  • CrowdStrike
  • Davinsi Labs NV
  • Discovered Intelligence
  • doIT solutions
  • EMET Computing
  • E2 Software
  • ECS Security
  • EMC
  • Enosys
  • GKC
  • GTRI
  • Government Acquisitions
  • Guidepoint Security
  • Help AG
  • Herjavec Group
  • Homeostase
  • Imperium Solutions

Not only are most of these partners’ names boring, see how many are meaningless abbreviations. Seems like most of these system integrators preferred to describe themselves rather than name themselves. Clearly they didn’t want to stand out from the crowd like Splunk.

But what does it mean, or where did it come from? In this regard, Splunk has done a very cool little video interviewing their partners who are clearly mostly Splunk fans. Even though most don’t have a clue about the name. Just goes to show you that if a name brings a smile to your customer’s faces, it is working fine. In this case, I figured it out (as did some of their partners) though can’t say I was fully confident.

OK, do you have it yet?  From Spelunking – the sport/hobby of exploring caves. Very clever for a company that explores the deep dark depths of massive amounts of corporate data, regardless of where it is stored.

PS And one of their big competitors is Rubrik – but you know where that name came from.

PPS Since they clearly own the full trademark rights to the name Splunk in hardware and software categories, they have kept their product naming architecture simple by prefacing common descriptive words with the company name Splunk.

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