Inside Steve’s Brain quotes me at length about iPod name

It only took 10 years, but finally a good friend called me and said “Athol, do you know you are quoted in one of Steve Job’s biographies?” Well, yes indeed, Inside Steve’s Brain by Leander Kahney has recently been expanded and rereleased. I don’t recall if I spoke to him or simply directed him to my blog post on the subject, but it is nice to see this inside story on how one of the great brand gurus of the world picked a name for a megahit product. It seems to be accurately reported, other than completing the story that Apple never did correct and update the trademark filing for over a year after the product was released.

Thanks Leander. Here is my whole 5 minutes of fame from your book:

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