Inside Steve’s Brain quotes me at length about iPod name

It only took 10 years, but finally a good friend called me and said “Athol, do you know you are quoted in one of Steve Job’s biographies?” Well, yes indeed, Inside Steve’s Brain by Leander Kahney has recently been expanded and rereleased. I don’t recall if I spoke to him or simply directed him to my blog post on the subject, but it is nice to see this inside story on how one of the great brand gurus of the world picked a name for a megahit product. It seems to be accurately reported, other than completing the story that Apple never did correct and update the trademark filing for over a year after the product was released.

Thanks Leander. Here is my whole 5 minutes of fame from your book:

Ipod naming history and Athol Foden

(C) Copyright 2018 Brighter Naming®

Posted in Branding, Consumer Goods, Name Origins, Naming News, Technology Names

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site