A forthcoming vaccine out of Europe as a cure for Covid-19 seems to be winning the race to market. It is being made by Astra Zeneca. A giant step forward in the right direction by a giant pharmaceutical company. Do…
Blog Archives
A Virus by any other name ….
As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…
Tagged with: virus drug naming
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
What does a naming agency cost?
Years ago when I was researching naming agencies and what they charge, I went to that awesome fountain of knowledge, Wikipedia and looked up Naming Firms (as they call them). Immediately I saw it was dominated by the big guys…
Tagged with: cost of naming agency, cost of naming consultant
Posted in Branding, Domain Names, International Naming, Naming News, Naming Resources, Trademarks
Posted in Branding, Domain Names, International Naming, Naming News, Naming Resources, Trademarks
Great British brands of the 1800’s
Cadbury (Year Founded: 1824) Cadbury was founded in 1824 when John Cadbury opened his grocer’s shop in Birmingham. Being a Quaker, he sold only tea, coffee, cocoa, and drinking chocolate. Cadbury’s little shop grew in popularity so much that only seven years…
Tagged with: british branding
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks
Trademarks can last a long, long time thanks to Mickey Mouse
When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How…
Tagged with: character naming, toy name
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Great old British Brands from the 1700’s that are still going strong
Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took…
Brands that grew out of adversity
As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…
Posted in Branding, Consumer Goods, Drinks, International Naming, Name Origins, Naming News, Strange Names, Trademarks
Corona beer branding nightmare. Our suggestion.
Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…
Tagged with: #branding #beer names
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
+ Names are often a -ve
Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +. Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…
When one letter is sufficient in compound names
Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology…
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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