Do your names work in other countries? How about worldwide? Well that is a very daunting task for most product managers to achieve – in fact almost impossible to achieve guaranteed clearance without a lot of money. But you can,…
Blog Archives
Confusing drug names are alarming!
Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam instead of Clonazepam. Thankfully, I was still with the patient and jumped…
ibotta – What an awful name for a shopping app
Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial. Wow. Launching a new consumer shopping…
French Bee instead of French Blue – except in logo
While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing along nicely amongst happy travellers. They really are flying higher…
When S evolves as an empowered Z – Sandvoort to Zandvoort
Formula One is rife in Europe but Barcelona, Spain has lost its place on the grid to the beach side track in the Netherlands, aka Holland -Zandvoort Circuit. Zandvoort has risen from the dunes as the Dutch eagerly awaits great…
A Tribute to James Burke
Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how…
Tagged with: #branding, #naming, #productnaming
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
Son of Nomen Est Omen
In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,…
Tagged with: food naming, naming agency, naming ideation, trademarking
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
How to Make Your Brand Image Consistent Across All Channels
In today’s world, competition for customers has become increasingly fierce throughout all industries.Branding is the key to differentiating your company from your competition. All good brands are built through the regular delivery of their brand promise. It is this consistency…
“‘Amish’? I thought you said ‘Hamish’…”
In my previous post, I noted an example of a name that is so bad that it has a reverse psychology effect of leading people to think the product itself must be very good. My example was Hellman’s mayonnaise. Athol…
Name of the Week – BIGSTCo
You just have to smile when you are reading a Business Week article about rocket launches and China’s catch up efforts when you discover one of their startups is called Beijing Interstellar Glory Space Technology Co. Also known as i-Space,…
Tagged with: Space technology Names
Posted in International Naming, Space Technology, Technology Names
Posted in International Naming, Space Technology, Technology Names
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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