Name of the Week – BIGSTCo

You just have to smile when you are reading a Business Week article about rocket launches and China’s catch up efforts when you discover one of their startups is called Beijing Interstellar Glory Space Technology Co. Also known as i-Space, I notice the author did not try to use the actual Chinese name for the company: Xingji Rongyao.

And you thought your company had an identity problem! In the same week this article appeared, there was also online news about Interstellar Technology losing a rocket soon after launch.  But that was the Japanese company with the similar name – no Glory for them, but they are crowd funded and probably will now have to return to their patrons for some more handouts.

With all this Asian activity, makes me wonder how I will feel when we learn and see pictures of Chinese astronauts running around on “our” moon. Will they have their own names for the areas and craters?

PS Do chopsticks work in zero gravity?

 

©Copyright 2018 Brighter Naming®

Tagged with:
Posted in International Naming, Space Technology, Technology Names

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site