The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions in the UK).
Qudini software gurus have advanced their system even further. You no longer need to stand in line for the arduous length of time and brazen the climatic elements. Their mobile/cellphone ever-evolving options enable you to tap into the DIY store/supermarket programme in order to book your spot – the next in the queue. You are given a user-specific code for that shopping moment experience. They inform you of approximate time delay; notify you when it is your turn to leave your vehicle; pick up your shopping trolley/cart; show your identification code (as allocated by Qudini on your mobile) and you enter obligatory masked(!) to a happy, safe, uncrowded, shopping experience.
Houdini was not just an escape artist by magic. No! He carefully thought out each step to analyze the problem of entrapment and restriction. Every disentanglement was done in a pre-studied order, timing and method to emerge successfully free without causing harm to himself, other stage members or his awestruck audience of followers and non-believers.
Retail Choreography – a business-critical strategy
Yes! Qudini has nailed it as being the retail choreographer. They have formed awe-inspiring robust and compelling order to glide us in authoritative sequences across versatile and ever-changing stages. Thus we are able to embrace the changes we face in the ‘new- normal’ business world encountering diverse pandemic, cultural and environmental adjustments.
Name style, origin and tone
Thus, it is ever appropriate for the company to settle on a coined name of the two strong words Queue + Houdini= Qudini [ Cue/dee/nee]or [Kew/di/nee]. The tone and image of the name create the delusion of escaping from the problems surrounding a never-ending, exasperating queueing system. The play on words is puny and memorable.
In the UK we are brought up with the decorum of standing in a queue in an orderly fashion. In the USA you stand in line – same difference. Now in Spain, they have a whole different system of standing anywhere you choose and merely say: ¿Quién es el último? (Who is the last?). Yet the name is portable and easily enunciated by non-English speakers as [koo/di/ni.] In Mandarin Chinese they have the “qu“in 出去 chūqù, which interesting means to “go out.”
The letter q is of undetermined origin, stemming down from an Egyptian hieroglyphic sign appearing like a looped rope leading on to the shape of a twinned loop detected in ancient Semitic calligraphy.
The Romans had attained the early Greek habit usage of koppa for a k sound before u and adapted the sign to a more rounded shape with a curved tail. In this style, the letter Q evolved from Latin into English. Thus, many words in English have the prefix QU.
Many companies have utilized this prefix QU to create unique names and an assured market place over the course. To list but a few are Quaker oats, Quick Books, Quest Softech (India) Ltd., Quintegra Solutions Ltd, or even the Chinese like Qunar (去哪儿 / qù nǎ ér) and Quiksilver (极速骑板 / jí sù qí bǎn). Now, we add Qudini to the special Q-name list.
Quality of a Company’s brand
In order for a name to have that quintessential appeal in their trademark registration category it has to be quite special – it must be ‘heard above the herd’.
Qudini has achieved it!
Naming Alphabet Soup 101
(c) Rosie Reay and BrighterNaming
[Editor: Q is fascinating from a branding point of view as well because it is a sharp spoken character but is usually very round and soft visually.]