Some names are just so simple and right

I love it when I come across a name that is so simple and so appropriate. And what a bonus when it is also properly trademarked and protected.

Great cross over coined name ideasWell it doesn’t happen often but last week when I was digging in the supermarket for some mushrooms, I saw all they had to offer where these trays of Champs mushrooms. With a name like that how could I resist?

If you are French, or speak French, or known French fine dining (maybe even common dining), then you know the French word for mushrooms is Champignon!

Of course, they don’t pronounce it Champ  – more like Shaamp but that doesn’t matter. Isn’t Champs a great name for mushroom farms  and their products.  By reading English into a French words someone came up with a great name and jumped on it.

No surprise, these mushrooms are imported from Canada, albeit they are from western Canada which isn’t always as French fluent as the eastern  provinces.

Do you know of any other such cross-over names? Do let me know.

Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Sustainable Brand Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

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Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

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