Consumer Goods

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QUDINI – queuing solution applications

Posted on April 9, 2021 by Athol

Houdini-QUDINI The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions…

Of Country and Crackers

Posted on September 2, 2020 by Athol

California – July 30, 2020. I don’t usually lead off with a dateline, but stay with me… Around this time of year, I’m reminded of several things, one of which was a conversation I had with one of my young…

A Virus by any other name ….

Posted on July 27, 2020 by Athol

As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…

Great British brands of the 1800’s

Posted on May 6, 2020 by Athol

Cadbury (Year Founded: 1824) Cadbury was founded in 1824 when John Cadbury opened his grocer’s shop in Birmingham. Being a Quaker, he sold only tea, coffee, cocoa, and drinking chocolate. Cadbury’s little shop grew in popularity so much that only seven years…

Tagged with: british branding
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks

Trademarks can last a long, long time thanks to Mickey Mouse

Posted on April 22, 2020 by Athol

When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How…

Great old British Brands from the 1700’s that are still going strong

Posted on April 15, 2020 by Athol

Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took…

Brands that grew out of adversity

Posted on March 26, 2020 by Athol

As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…

Premade Packaged Pizza Names

Posted on March 16, 2020 by Athol

How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…

Corona beer branding nightmare. Our suggestion.

Posted on March 4, 2020 by Athol

Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…

This is not the way to create lasting branding prestige!

Posted on February 23, 2020 by Athol

Hotix(TM) or Hiitox or maybe even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would…