When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy…
When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy…
It only took 10 years, but finally a good friend called me and said “Athol, do you know you are quoted in one of Steve Job’s biographies?” Well, yes indeed, Inside Steve’s Brain by Leander Kahney has recently been expanded…
From the minute I learned about Patreon I have been pleasantly overwhelmed with the cleverness of their offerings, and the memorability of their name. Of course I wondered why they had not tried harder to be Patron or Patron something.…
(Disclaimer: I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)…
While putting together a previous post (“Nomen Est Omen?” Uh, Not Always…) I got to thinking about both family and given names that are now well-known brands. There are enough quirky examples and stories that I thought I’d put together…
This may cause both embarrassment and offense when words, names, actions and abbreviations can be misconstrued, through pronunciation and misinterpretation. And it all depends on your home language. I recently had a tutorial with an ESL Post-grad student. He apologized…
I do enjoy seeing articles about naming, as long as it is not YASOI (Yet Another Set Of Initials). Today I had the pleasure of seeing such an article as I pulled up my favorite classical radio station KDFC on…
“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo…
A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have…
How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1. Big Company Full Service Agencies: These…