Home › Posts tagged Creative Naming › Page 2
Blog Archives

Who owns that consumer brand?

Posted on March 1, 2017 by Athol

Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big…

Read more ›

Tagged with: , ,
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks

American Express – Perfect name for a credit card

Posted on August 17, 2016 by Athol

I can’t imagine anyone nowadays saying American Express isn’t anything but a perfect name for a high class credit card. But in reality, this was originally a name for a freight company along the lines of other Pony Express services.…

Read more ›

Tagged with:
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks

Naming Disaster on Inc 500 List

Posted on September 10, 2014 by Athol

Finding your company on the Inc 500 list of fastest growing small businesses must be exciting. Well at least until you notice that there is another company, in the same category, with the same name as you, in a neighboring…

Read more ›

Tagged with: ,
Posted in Branding, Domain Names, Naming Education, Naming News, Trademarks

Where have all the vowels gone?

Posted on July 28, 2014 by Athol

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it…

Read more ›

Tagged with: ,
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks