Formula One is rife in Europe but Barcelona, Spain has lost its place on the grid to the beach side track in the Netherlands, aka Holland -Zandvoort Circuit. Zandvoort has risen from the dunes as the Dutch eagerly awaits great…
Blog Archives
A Tribute to James Burke
Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how…
Tagged with: #branding, #naming, #productnaming
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
“I Think, Therefore I Yam…”
“…what I yam.” (A.k.a. “The Descartes-Fleischer Hypothesis of Reflexive Consciousness”) Let’s start this post with a Brighter Naming PSA: give blood! Both Athol and I are blood donors, and occasionally run into each other when the bloodmobile shows up. In…
Son of Nomen Est Omen
In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business,…
Tagged with: food naming, naming agency, naming ideation, trademarking
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
Posted in Consumer Goods, Food Names, International Naming, Name Origins, Retail
How to Make Your Brand Image Consistent Across All Channels
In today’s world, competition for customers has become increasingly fierce throughout all industries.Branding is the key to differentiating your company from your competition. All good brands are built through the regular delivery of their brand promise. It is this consistency…
“‘Amish’? I thought you said ‘Hamish’…”
In my previous post, I noted an example of a name that is so bad that it has a reverse psychology effect of leading people to think the product itself must be very good. My example was Hellman’s mayonnaise. Athol…
Name of the Week – Mail Chimp
For a long time I have wondered how Mail Chimp grew so big so quickly, despite some formidable competitors like Constant Contact, Vertical Response or emailforce.io. The more I looked at it the more it seemed to me they did…
Name of the Week – Hello Sunshine
Many years ago I started my first iteration of Name of the Week when I learned that search engines wanted fresh content regularly to maintain your SEO score. And this was long before blogging and social media existed, let alone…
Tagged with: Name of the Week
Posted in Branding, Consumer Goods, Domain Names, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, Sustainable Brand Names, Trademarks
Name of the Week – BIGSTCo
You just have to smile when you are reading a Business Week article about rocket launches and China’s catch up efforts when you discover one of their startups is called Beijing Interstellar Glory Space Technology Co. Also known as i-Space,…
Tagged with: Space technology Names
Posted in International Naming, Space Technology, Technology Names
Posted in International Naming, Space Technology, Technology Names
What a great name – Hint
Sometimes you come across a name that is so simple and elegant you just have to ask why didn’t I think of that? And how the heck was the reg TM still available? And you won’t get a better example…
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