As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…
As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…
How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…
Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…
Hotix(TM) or Hiitox or maybe even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would…
Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +. Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…
Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology…
Do your names work in other countries? How about worldwide? Well that is a very daunting task for most product managers to achieve – in fact almost impossible to achieve guaranteed clearance without a lot of money. But you can,…
Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam instead of Clonazepam. Thankfully, I was still with the patient and jumped…
Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial. Wow. Launching a new consumer shopping…
While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing along nicely amongst happy travellers. They really are flying higher…