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Naming Disaster on Inc 500 List

Posted on September 10, 2014 by Athol

Finding your company on the Inc 500 list of fastest growing small businesses must be exciting. Well at least until you notice that there is another company, in the same category, with the same name as you, in a neighboring…

Set of medical top level domains being released right now

Posted on August 8, 2014 by Athol

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the…

Sony gaming site goes down from lack of a simple renewal

Posted on August 5, 2014 by Athol

Over at Domain Name Wire Andrew Alleman reports the true facts behind why Sony’s Online Gaming site recently went down for over 48 hours – someone forgot to renew a key domain name registration! This is exactly why I implore…

Where have all the vowels gone?

Posted on July 28, 2014 by Athol

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it…

Enjoying the new Castrol Edge

Posted on June 29, 2014 by Athol

I have often told people working for a company, that if they didn’t like the name or logo, there were only 3 choices available to them: Organize a program to evaluate and change it Live up to it Quit Usually…

New .Partners domain should be fun

Posted on June 11, 2014 by Athol

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,…

What The F*** would I do with a .wtf domain name?

Posted on June 6, 2014 by Athol

I have been following the development and rollout of the new gTLD’s for some time. This means all the new domains we can start to register this year. A lot of them are very practical and long overdue in English,…

Oh how we love Lolly Wolly Doodle

Posted on May 29, 2014 by Athol

Yesterday I was thinking we are going through a boring patch of only corny tech new names, and then today I see a company called Lolly Wolly Doodle featured on the cover of Inc. magazine. I love names that make…

See how pronunciation changes when you spell it Flo Rida.

Posted on May 26, 2014 by Athol

Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this…

The new domains are live. Does anyone care?

Posted on May 1, 2014 by Athol

Insiders and namiacs (like me) are excited that the new gTLD domain names are finally here and each day more and more go live. For all of those squatters out there sitting on many .com names and dreaming of hitting…