The big consumer news today seems to be all about Coldwater Creek filing for bankruptcy as they plan to wind down all operations. So be it, but why did such a news item from a store chain I have not…
Blog Archives
NSA is now the National Spy Agency
In the naming business we often have to remind and explain the pitfalls of initials when naming new brands or commercial companies. One of our common lines is to say leave initials to the government agencies – they have the…
Zello – now why didn’t I think of that?
This morning I am kicking myself twice. Once for not thinking of the name Zello long ago, despite the fact I have rated and promoted the name Zillow for real estate, and even sold clients names like Zymmetry. Secondly for…
New airline names fly in all directions
There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see…
Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Technology Names, Trademarks
EU Trademarks database gets a too friendly makeover
When we do naming projects, we often tell clients we will also check EU trademarks. But some with finicky lawyers still add, can we please check the OHIM database. Of course, these are one and the same and like so…
Force Field Energy celebrates new name and brand on Wall St.
Two days before Xmas, Force Field Energy was invited to ring the opening bell on the Nasdaq stock exchange as they ushered in their new name and logo. We were so honored to play a part in both of these…
Sochi is the name in the news this week
Unless you are living under a bush, the new name you will hear wherever you turn this week is Sochi, home to Russia’s Winter Olympic games. They could have just as easily called it the Krasnaya Polyana games, where all…
Super Bowl reminds us about Oreos: A great no-meaning name
At last year’s Super Bowl, when the lights were out for over 30 minutes, Oreos tweeted how you could still dunk and eat their great cookies in the dark. This message when viral, if for no other reason than everyone…
The Name Game: Searchable, Clickable Titles
In the sea of content that is the Internet, bloggers are constantly looking for the edge that will distinguish their work. Title writing is an unappreciated, undervalued skill in the modern marketplace. Without a compelling title, great content often floats…
Rdio – Cryptic, Obvious, Better than Initials, But?
Is this name pronounced Radio or R Dio? Since it is a music playlists site they are obviously playing off the word Radio. But how clever is it really, especially when there is already a Radio.com out there? In fact,…
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