In the older tech days, there was the MP3 players and the Digital Audio players, and they all had such generic descriptive names you could not remember which one came from Dell or Creative or Sony or Microsoft. Then that…
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Pono – The iPod for the serious audiofile
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
New .club top level domain family starting to make sense
An executive from GoDaddy was recently quoted about how some of the new domain registrars were not doing a good job of promoting and supporting their unique and different top level domain rights. On the whole I agree with him…
Where will names come from in 2015?
For 2015 many news magazines are predicting that the age of innovation is alive and well. For me that translates into lots more products, systems, solutions and start-up companies. All of which need a name. So how will the management…
Attention grabbing names
Every day I hear from so many people who are trying to describe their product or company, rather than name it. So it was refreshing to be in a new supermarket and see these products on the upper shelves literally…
Names for the next sharing economy business
Now that Uber, Lyft and Airbnb are off and running with mega big growth worldwide, it is no surprise to see a rush to create other such social sharing businesses. Postmates is a personal courier service – sort of Uber…
Airbnb is a great name even though it is shorthand.
Over on Nameawards.com I blogged earlier about what a great name Airbnb was and how it confused the search engines into thinking it was about airline flights or something. Now I feel stupid for having to confess it never crossed…
Is Uber a better brand name than Lyft?
At a recent branding seminar there was a brief discussion about why Uber was a better brand than Lyft. This really wasn’t a fair question. It should have been, why is Uber getting more traction than Lyft this early in…
What’s Fast, Free and has a Funny Name?
First of all, full credit for the title of this blog belongs to Business Week magazine. Interestingly enough that was the title of the article in print, but online the same article is titled “Hadoop data software spreads beyond Silicon…
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
Voya – A Voyeur to take you on the Voyage of life?
As a naming professional I know how hard it is to come up with new names. Especially short ones. So in that sense I applaud ING changing their name to Voya. Why it has to be so short and awkward…
Alibaba steals Wall St with brilliant, courageous name
In all the hoopla surrounding Alibaba Group’s IPO, am I the only one stopping to think about what a strange, and brilliant, name choice Alibaba was for the first company, and now the group? No Jack Ma did not pick…
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