When I first heard of this company, it was the name that caught my attention. That in turn made me concentrate hard to try to understand what they did. In due course I realized the potential of their tool kits…
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Twilio name tries too hard
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming News, Strange Names, Trademarks
Why is Pluto’s moon named Charon?
While all the world’s scientist are walking around in amazement about the discovery details of the former planet Pluto, I am thinking, “How did Pluto’s moon get the name Charon and what does it mean?” Luckily for me, the whole…
Tagged with: #scientificnaming
Posted in Name Origins, Naming News, Public Site Naming, Strange Names
Posted in Name Origins, Naming News, Public Site Naming, Strange Names
If it is not a Frisbee® it is a ???
For Father’s Day a few years ago, my college boys took me around Golden Gate Park in San Francisco on their favorite Frisbee Golf course. It was a lot cheaper than me taking them on a round of real golf…
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Sports Naming, Trademarks
SnapChat should snap tight
After reading a debate on Facebook on the need for profanity, especially in this day and age of prolific social media communications where you don’t know your exact audience, I picked up a recent copy of Business Week and read…
Posted in Naming News, Trademarks
SKYY is a great name and it is not for cloud-computing
When I survey a lot of startup and popular mobile app names, I sometimes wonder where all the vowels have gone. And, of course, the letter Y is the hybrid letter of our alphabet. Sometimes a vowel, sometimes a consonant.…
Absolutdata forced to run from their own trademark application.
I am not a teetotaler (well not quite) nor a prude, but I still don’t like software companies named after alcohol drinks. Yes I know Blue Martini was successful for a while, but I never could bring myself to even…
Awkward name of the week
At last year’s Silicon Valley Code Camp, Infragistics provided the registration lanyards as shown in the photo here. The novel idea of a zipper wasn’t obvious to all of us at the first go around. More importantly, we saluted them…
Mooskys is the perfect name for a Mickey Mouse food snack
Just when I was thinking about new food and packaged goods names for the current season, my partner in Europe sends me the attached photo from Spain. How could I resist not rating it for a three star award. What…
GoPro has great name and matching taglines
The founder of GoPro was once quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the…
Brighter Naming anointed as a leading SMB naming firm
Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
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