SnapChat should snap tight

Snap Chat's tarnished logo and brandAfter reading a debate on Facebook on the need for profanity, especially in this day and age of prolific social media communications where you don’t know your exact audience, I picked up a recent copy of Business Week and read the interview with the founder of SnapChat.

He finally gives an interview with a major magazine, as it is in his interest to promote how smart he is with advertising, then he speaks to such an eminent reporter with a foul mouth! Maybe in Hustler magazine they can delete all the expletives and use lots of **! instead.  But what an insult to Business Week and what a poor representation of the company.

I don’t buy the comment that he is young and will learn. He is super rich and has mega dollars from investors. Couldn’t one of them explain what harm he just did the brand? Maybe he can learn how to hire and guide a good team, but his mother and college should have taught him the basic rules of business decency. Or at least one of his PR handlers should be present and run him through another CEO communications training session.

Well, we won’t be using SnapCrap, as we now call it, unless our customers (politely) force us to do so. In fact, I was so distracted I have forgotten what it even purports to perform.

Posted in Naming News, Trademarks

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site