SKYY is a great name and it is not for cloud-computing

When I survey a lot of startup and popular mobile app names, I sometimes wonder where all the vowels have gone. And, of course, the letter Y is the hybrid letter of our alphabet. Sometimes a vowel, sometimes a consonant. Add to that Sky, Skye and Skyy are all pronounced the same, not making it easy for foreign English students at all.

Creative naming help for drinks and alcohol productsSkyy could have been a great name for some cloud computing application or environment, but rather this smooth vodka may be helping some programmer do his or her cloud computing Python or Ruby on Rails dance. Interestingly enough – maybe even mind blowing – Skyy is a fairly recent San Francisco startup, just like many cloud and social media companies.

“SKYY began in 1992 the same way as most things in San Francisco — a tiny startup based on the vision of one entrepreneur and his dream to make something better. In this case, exceptionally smooth vodka. It was this exceptional smoothness that has made SKYY the leading domestic premium vodka in the U.S.”

Where the name came from, I have no idea, but I do like how they play up the twinning aspect in some of their marketing and social media dealings.
© Copyright 2015 – All rights reserved – www.BrighterNaming.com

Posted in Branding, Consumer Goods, Naming Education, Naming News, Trademarks

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site