A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have…
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Why you need to register your trademark
Tagged with: domain protection, trademarking
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
How to select a naming agency.
How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1. Big Company Full Service Agencies: These…
Tagged with: naming agency, naming consultants
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks
Is Gnarly a positive or a strange name for wine?
Every time I used to visit my friends in Sacramento, California, I used to pass a big billboard for Gnarly Wines. Then I always forgot to ask him what he thought of that name. Would he construe it as negative,…
Is Trump Pence only worth Tuppence?
Many of my clients might say that from a pure naming point of view, the Trump Pence ticket is better. After all, only two syllables and from two common English words, easy to say and remember. Meanwhile, all my English…
How to name your solar company or products
Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…
eero gives me ear ache
I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…
Harbor Freight is a fine name for a tool company
It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us…
Will Burger King become Burger & Hotdog King
Recently I saw an ad for the new long sandwiches at Burger King so I had to try their fish versions (the only fast food I eat). Halfway through I looked at the “long bun” and thought to myself “wow..…
Most execs are doing naming ass backwards
If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate…
Google to learn Alphabet
After massive growth with a very young management team, it seams like they are going to stop Googling in preschool and go to kindergarten to learn their alphabet. Along the way they are sure to shake up some old notions,…
Posted in Branding, Consumer Goods, Domain Names, Name Changes, Name Origins, Naming News, Technology Names, Trademarks
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