Blog Archives

What’s in a classical musical name?

I do enjoy seeing articles about naming, as long as it is not YASOI  (Yet Another Set Of Initials). Today I had the pleasure of seeing such an article as I pulled up my favorite classical radio station KDFC on

Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Trademarks

Who owns that consumer brand?

Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big

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Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks

Even AARP supports trademarking

In a recent article, AARP News wrote about elderly people still having time to come up with million dollar inventions. And yes, of course, they talked about patents – and often how unlikely that would be. But in a sidebar

Posted in Branding, Naming Education, Naming News, Naming Resources, Trademarks

Why you need to register your trademark

A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have

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Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

How to select a naming agency.

How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1.    Big Company Full Service Agencies:  These

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Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks

Is Gnarly a positive or a strange name for wine?

Every time I used to visit my friends in Sacramento, California, I used to pass a big billboard for Gnarly Wines. Then I always forgot to ask him what he thought of that name. Would he construe it as negative,

Posted in Consumer Goods, Name Origins, Naming News, Wine Names

Is Trump Pence only worth Tuppence?

Many of my clients might say that from a pure naming point of view, the Trump Pence ticket is better. After all, only two syllables and from two common English words, easy to say and remember. Meanwhile, all my English

Posted in Branding, Consumer Goods, Naming News, People Names

How to name your solar company or products

Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

eero gives me ear ache

I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Harbor Freight is a fine name for a tool company

It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Name Changes, Name Origins, Naming News, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

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