Even AARP supports trademarking

In a recent article, AARP News wrote about elderly people still having time to come up with million dollar inventions. And yes, of course, they talked about patents – and often how unlikely that would be.

But in a sidebar (shown here) that warmed my heart, they did encourage all to come up with a unique name, as those are more memorable. And then to trademark it, of course. There need be nothing unique about your product for it to have a trademarked name and/or logo.  But the name has to be unique in its product category and you do have to prove you are using it.

registering trademarks for all

btw Trademarks can endure for many, many years if properly renewed, unlike patents that usually only have a 17 year lifespan.

 

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Posted in Branding, Naming Education, Naming News, Naming Resources, Trademarks

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

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Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site