Technology Names | Brighter Naming® | Page 4Brighter Naming®

Blog Archives

Set of medical top level domains being released right now

Posted on August 8, 2014 by Athol

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the…

Where have all the vowels gone?

Posted on July 28, 2014 by Athol

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it…

Longines – The French name for a Swiss Company

Posted on July 17, 2014 by Athol

Now that we live in a consumer goods fast-pace change environment, it is nice to come across an article about some products and brands that have stood the test of time. Longines is one such brand. And it is great…

Zello – now why didn’t I think of that?

Posted on March 16, 2014 by Athol

This morning I am kicking myself twice. Once for not thinking of the name Zello long ago, despite the fact I have rated and promoted the name Zillow for real estate, and even sold clients names like Zymmetry. Secondly for…

New airline names fly in all directions

Posted on February 19, 2014 by Athol

There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see…

Alorica is an interesting, non-Spanish name

Posted on February 7, 2014 by Athol

I am not sure where I have been lately with CRM systems knowledge, but somehow I had never heard of the company called Alorica until last weekend when I saw it in big letters on a building tucked away in…

Rdio – Cryptic, Obvious, Better than Initials, But?

Posted on January 20, 2014 by Athol

Is this name pronounced Radio or R Dio? Since it is a music playlists site they are obviously playing off the word Radio. But how clever is it really, especially when there is already a Radio.com out there? In fact,…

Gyazo Grows Like Crazy, even with Crazy Name

Posted on December 30, 2013 by Athol

Gyazo is such an unusual name for an international handy software utility that the American product manager even made a little SoundCloud audio clip on how to pronounce it – gee ah zoh (with a hard g like in glee).…

Xbox One – Strange Name for 3rd Iteration

Posted on December 14, 2013 by Athol

Just as well that XBox has been a successful gaming platform from Microsoft, because it sure has suffered more naming travails than usual – and travails are usual at Microsoft. First it had no name, as rumors of its impending…

Eye-Fi is a Cute Catchy Name. Will it Endure?

Posted on November 6, 2013 by Athol

In this day and age of ubiquitous WiFi I can’t help but smile every time I see the Eye-Fi name. Talk about riding a popular theme! Then I talk to friends in Europe and they pronounce WiFi as Wiffy. Does…