Over the past weekend at the big geek fest known as Silicon Valley Code Camp, a shy gentleman sidled over to me after one of my talks and asked me (rather nervously) what I thought of the name of his…
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Hear Athol speak at Silicon Valley Code Camp
This year over 3500 programmers have already registered for software guru Peter Kellner‘s annual Silicon Valley Code Camp. Where else would so many geeks give up their whole weekend to learn about the latest and greatest tools, trends and techniques…
Doing a double take on the awful Looxcie name
Sometimes I have to dig a little further to find a good name or name story to blog about. Other times, like now, I have a whole collection on standby for processing. But they will all have to wait as…
First Call for Silicon Valley Code Camp
Early days yet, but already close to a 1000 people have registered for the magic weekend only Silicon Valley can host: Code Camp. Two intense days of talks, all free, with the associated networking and demos of top software companies…
Wavii becomes a Google company
Some clients, and other agencies, are surprised that Brighter Naming will still find a way to work with very small startups. And today we have a new example of why we do this as Wavii officially announced that they have…
Interesting names for home sites on the web
There are many real estate agencies across the USA, all of which have somehow found a name to use. Of course, most of these are fairly local geographically speaking, though they might even belong to one of the few national…
LightSail – A Great New Name for Green Energy
When I first heard the name LightSail I thought it was a great, open, simple name, but perhaps a name for a company in stealth mode which did not want to reveal what they were really up to. My fellow…
Google off map and out of country
Two things I have noticed about Google lately: 1- If I use Google Maps to find a place, I have to be careful when I ask for a print out. The pin on the printout is often across the street…
Talk about a refreshing moment!
More accurately, talk about pissing on your own great beer with the simple name! While this beer was consumed in New York City, the beer is from Belgium where this kind of humor probably goes over better. But do they…
From SkyScan to Bruker MicroCT …why such a name change?
In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward…
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