I have been thinking of a very positive headline for this posting all week, especially because I am very impressed with the rest of their marketing. But at the end of the day, eero is just a little too clever…
Blog Archives
Most execs are doing naming ass backwards
If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate…
Google to learn Alphabet
After massive growth with a very young management team, it seams like they are going to stop Googling in preschool and go to kindergarten to learn their alphabet. Along the way they are sure to shake up some old notions,…
Posted in Branding, Consumer Goods, Domain Names, Name Changes, Name Origins, Naming News, Technology Names, Trademarks
Absolutdata forced to run from their own trademark application.
I am not a teetotaler (well not quite) nor a prude, but I still don’t like software companies named after alcohol drinks. Yes I know Blue Martini was successful for a while, but I never could bring myself to even…
Awkward name of the week
At last year’s Silicon Valley Code Camp, Infragistics provided the registration lanyards as shown in the photo here. The novel idea of a zipper wasn’t obvious to all of us at the first go around. More importantly, we saluted them…
GoPro has great name and matching taglines
The founder of GoPro was once quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the…
Brighter Naming anointed as a leading SMB naming firm
Clutch.co, the research firm that specializes in providing information on the top design, development and marketing firms, has selected us as a leading naming agency. This is a great honor for our service related business that itself is a Small/Medium…
Pono – The iPod for the serious audiofile
In the older tech days, there was the MP3 players and the Digital Audio players, and they all had such generic descriptive names you could not remember which one came from Dell or Creative or Sony or Microsoft. Then that…
Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
What’s Fast, Free and has a Funny Name?
First of all, full credit for the title of this blog belongs to Business Week magazine. Interestingly enough that was the title of the article in print, but online the same article is titled “Hadoop data software spreads beyond Silicon…
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
Alibaba steals Wall St with brilliant, courageous name
In all the hoopla surrounding Alibaba Group’s IPO, am I the only one stopping to think about what a strange, and brilliant, name choice Alibaba was for the first company, and now the group? No Jack Ma did not pick…
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