Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how…
Blog Archives
A Tribute to James Burke
Tagged with: #branding, #naming, #productnaming
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
Name of the Week – BIGSTCo
You just have to smile when you are reading a Business Week article about rocket launches and China’s catch up efforts when you discover one of their startups is called Beijing Interstellar Glory Space Technology Co. Also known as i-Space,…
Tagged with: Space technology Names
Posted in International Naming, Space Technology, Technology Names
Posted in International Naming, Space Technology, Technology Names
It takes some spunk to name your company Splunk.
When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy…
Tagged with: #scientificnaming, Creative Naming, naming agency, naming ideation, trademarking
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
Inside Steve’s Brain quotes me at length about iPod name
It only took 10 years, but finally a good friend called me and said “Athol, do you know you are quoted in one of Steve Job’s biographies?” Well, yes indeed, Inside Steve’s Brain by Leander Kahney has recently been expanded…
Engineers and Scientists are People too.
Should you brand industrial and scientific products? How about embedded engineering items? Who is going to know? Who is going to care? I have had many a client over the years wrestle with these questions and comments, to which I…
Acuspire makes Startup Grind’s Top 50
In between handling our very big clients we are often working on small startups, not all of whom make a go of it. But when the do, we love it. Like hearing yesterday from Acuspire that they had been selected…
Nota releases Scrapbox with a flourish
It is refreshing to see that a software company called Nota Inc stayed true to its origins and finally released an absolutely magic note organizing product. The surprise is because for years since they were created by some Stanford Grad…
Why you need to register your trademark
A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have…
Tagged with: domain protection, trademarking
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Rules for race horse names are rules for your product names
On the eve of the second leg of the Triple Crown, NBC Sports recently ran a little video explaining the rules associated with naming race horses. Turns out that the American Stud Book, Principal Rules and Procedures actually lays out…
How to name your solar company or products
Last time I calculated carefully, there was a solar startup about every four and half hours in the USA alone. Even if that has now slowed down to two a day (probably unlikely or very conservative), what are you going…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
Linked In
Share this page on LinkedIn:
Join See his industry naming commentary (where he takes a critical look at names) via the blog on this site
