Blog Archives

Fun drink names for the holidays

One of the fun things about food shopping over the end of year holidays is that you get to see all sorts of wine and alcohol product names that are normally not on the shelves at your favorite stores. At

Posted in Consumer Goods, Food Names, Strange Names, Trademarks

Names for the next sharing economy business

Now that Uber, Lyft and Airbnb are off and running with mega big growth worldwide, it is no surprise to see a rush to create other such social sharing businesses. Postmates is a personal courier service – sort of Uber

Posted in Branding, Consumer Goods, Domain Names, Naming Education, Naming News, Strange Names

Alibaba steals Wall St with brilliant, courageous name

In all the hoopla surrounding Alibaba Group’s IPO, am I the only one stopping to think about what a strange, and brilliant, name choice Alibaba was for the first company, and now the group? No Jack Ma did not pick

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Where have all the vowels gone?

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it

Tagged with: ,
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

What The F*** would I do with a .wtf domain name?

I have been following the development and rollout of the new gTLD’s for some time. This means all the new domains we can start to register this year. A lot of them are very practical and long overdue in English,

Posted in Branding, Domain Names, Naming News, Naming Resources, Strange Names

Oh how we love Lolly Wolly Doodle

Yesterday I was thinking we are going through a boring patch of only corny tech new names, and then today I see a company called Lolly Wolly Doodle featured on the cover of Inc. magazine. I love names that make

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Trademarks

See how pronunciation changes when you spell it Flo Rida.

Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this

Posted in Branding, Famous Quotes, Name Changes, Name Origins, Naming News, People Names, Strange Names, Trademarks

Coldwater Creek – R.I.P. but what a great name!

The big consumer news today seems to be all about Coldwater Creek filing for bankruptcy as they plan to wind down all operations. So be it, but why did such a news item from a store chain I have not

Posted in Branding, Name Origins, Naming Education, Naming News, Strange Names, Trademarks

New airline names fly in all directions

There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see

Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Technology Names, Trademarks

Super Bowl reminds us about Oreos: A great no-meaning name

At last year’s Super Bowl, when the lights were out for over 30 minutes, Oreos tweeted how you could still dunk and eat their great cookies in the dark. This message when viral, if for no other reason than everyone

Posted in Food Names, Name Origins, Naming Education, Naming News, Strange Names, Trademarks

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site