Blog Archives

Rdio – Cryptic, Obvious, Better than Initials, But?

Is this name pronounced Radio or R Dio? Since it is a music playlists site they are obviously playing off the word Radio. But how clever is it really, especially when there is already a Radio.com out there? In fact,

Posted in Branding, Domain Names, Naming News, Strange Names, Technology Names, Trademarks

Gyazo Grows Like Crazy, even with Crazy Name

Gyazo is such an unusual name for an international handy software utility that the American product manager even made a little SoundCloud audio clip on how to pronounce it – gee ah zoh  (with a hard g like in glee).

Posted in Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Xbox One – Strange Name for 3rd Iteration

Just as well that XBox has been a successful gaming platform from Microsoft, because it sure has suffered more naming travails than usual – and travails are usual at Microsoft. First it had no name, as rumors of its impending

Posted in Branding, Name Changes, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Why is the Golden Gate Red? And Other Naming Questions.

It is that time of year to have some fun with naming. While your creative team conscripts are waiting for their probably futile brainstorming session to start, give them these riddles as a warmup exercise: Why is it called the

Posted in Branding, Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names

Is Fiat entry to North America now a Fait Accompli?

When Italian Automobile Factory of Turin initials were used to create FIAT in 1899 it didn’t last long until it became effectively a new word Fiat – especially in Italy. As professional namers we are very gun shy of initials

Posted in Branding, Name Origins, Naming News, Strange Names, Trademarks

Doing a double take on the awful Looxcie name

Sometimes I have to dig a little further to find a good name or name story to blog about. Other times, like now, I have a whole collection on standby for processing. But they will all have to wait as

Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Zuzax really is a place in New Mexico on famed Route 66

I recently returned from a road trip to Texas and came back along Hwy 40 that parallels (or actually is) the old famed Route 66 that so many pioneers took to discover the West. Apart from long, boring freeways in

Posted in Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names

Shorter Names don’t get lost in Nothing But Initials hell

Just when I was thinking about publishing my annual diatribe about how long names so easily get abbreviated to initials, and then you are lost in the morass of nothing but initials that are so hard and expensive to brand,

Posted in Branding, Domain Names, Naming News, Strange Names

Interesting names for home sites on the web

There are many real estate agencies across the USA, all of which have somehow found a name to use. Of course, most of these are fairly local geographically speaking, though they might even belong to one of the few national

Posted in Branding, Naming Education, Naming News, Public Site Naming, Strange Names, Technology Names

Strange Northern Names

What do the following names all have in common? [Hint: They have all been in the news this past week in connection with the same story] Yentna Skwentna Finger Lake Rainy Pass Rohn Nikolai McGrath Takotna Ophir Iditarod Shageluk Anvik

Posted in Name Origins, Naming Education, Naming News, Public Site Naming, Strange Names