Yesterday I was thinking we are going through a boring patch of only corny tech new names, and then today I see a company called Lolly Wolly Doodle featured on the cover of Inc. magazine. I love names that make…
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Oh how we love Lolly Wolly Doodle
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Trademarks
See how pronunciation changes when you spell it Flo Rida.
Since I don’t follow rap music or popular TV music shows, I had never heard about the rap artist named Flo Rida until today. And when I went looking for her picture, first thing I found out was that this…
Posted in Branding, Famous Quotes, Name Changes, Name Origins, Naming News, People Names, Strange Names, Trademarks
The new domains are live. Does anyone care?
Insiders and namiacs (like me) are excited that the new gTLD domain names are finally here and each day more and more go live. For all of those squatters out there sitting on many .com names and dreaming of hitting…
Coldwater Creek – R.I.P. but what a great name!
The big consumer news today seems to be all about Coldwater Creek filing for bankruptcy as they plan to wind down all operations. So be it, but why did such a news item from a store chain I have not…
Zello – now why didn’t I think of that?
This morning I am kicking myself twice. Once for not thinking of the name Zello long ago, despite the fact I have rated and promoted the name Zillow for real estate, and even sold clients names like Zymmetry. Secondly for…
New airline names fly in all directions
There isn’t much call for professional naming help for naming airlines, since there are seldom new airlines at all. But it is fun to read in the latest Business Week about the low-fare airline startup frenzy in Asia and see…
Posted in Branding, Domain Names, Name Changes, Naming News, Strange Names, Technology Names, Trademarks
EU Trademarks database gets a too friendly makeover
When we do naming projects, we often tell clients we will also check EU trademarks. But some with finicky lawyers still add, can we please check the OHIM database. Of course, these are one and the same and like so…
Force Field Energy celebrates new name and brand on Wall St.
Two days before Xmas, Force Field Energy was invited to ring the opening bell on the Nasdaq stock exchange as they ushered in their new name and logo. We were so honored to play a part in both of these…
Alorica is an interesting, non-Spanish name
I am not sure where I have been lately with CRM systems knowledge, but somehow I had never heard of the company called Alorica until last weekend when I saw it in big letters on a building tucked away in…
Super Bowl reminds us about Oreos: A great no-meaning name
At last year’s Super Bowl, when the lights were out for over 30 minutes, Oreos tweeted how you could still dunk and eat their great cookies in the dark. This message when viral, if for no other reason than everyone…
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