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Airbnb is a great name even though it is shorthand.

Posted on December 4, 2014 by Athol

Over on Nameawards.com I blogged earlier about what a great name Airbnb was and how it confused the search engines into thinking it was about airline flights or something. Now I feel stupid for having to confess it never crossed…

Posted in Branding, Consumer Goods, Naming News, Trademarks

Is Uber a better brand name than Lyft?

Posted on November 14, 2014 by Athol

At a recent branding seminar there was a brief discussion about why Uber was a better brand than Lyft. This really wasn’t a fair question. It should have been, why is Uber getting more traction than Lyft this early in…

What’s Fast, Free and has a Funny Name?

Posted on October 20, 2014 by Athol

First of all, full credit for the title of this blog belongs to Business Week magazine. Interestingly enough that was the title of the article in print, but online the same article is titled “Hadoop data software spreads beyond Silicon…

Voya – A Voyeur to take you on the Voyage of life?

Posted on October 9, 2014 by Athol

As a naming professional I know how hard it is to come up with new names. Especially short ones. So in that sense I applaud ING changing their name to Voya. Why it has to be so short and awkward…

Alibaba steals Wall St with brilliant, courageous name

Posted on October 1, 2014 by Athol

In all the hoopla surrounding Alibaba Group’s IPO, am I the only one stopping to think about what a strange, and brilliant, name choice Alibaba was for the first company, and now the group? No Jack Ma did not pick…

Naming Disaster on Inc 500 List

Posted on September 10, 2014 by Athol

Finding your company on the Inc 500 list of fastest growing small businesses must be exciting. Well at least until you notice that there is another company, in the same category, with the same name as you, in a neighboring…

Set of medical top level domains being released right now

Posted on August 8, 2014 by Athol

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the…

Where have all the vowels gone?

Posted on July 28, 2014 by Athol

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it…

Longines – The French name for a Swiss Company

Posted on July 17, 2014 by Athol

Now that we live in a consumer goods fast-pace change environment, it is nice to come across an article about some products and brands that have stood the test of time. Longines is one such brand. And it is great…

New .Partners domain should be fun

Posted on June 11, 2014 by Athol

Well those new gTLD domains are starting to rollout and I can’t wait to see how creative people are use them. While being promoted for business entities that are actual partnerships, as are common in the legal, accounting, medical, consulting,…